Mazda RX-8 : Overview
If recent sales successes Mazda gave hope to return some of RX as the successor of the RX-8, Masamichi Kogai just put an end to all rumors about it.
After 2013 increased by 6.3% (1,264,173 vehicles produced), Mazda is expected to show growth in sales in 2014 with the arrival of new 2 and 3 and the continuing success of 6 and CX -5. This success must not however make euphoric, as confirmed by the boss of the now independent brand Masamichi Kogai.
The means of smaller manufacturers such as Mazda is limited, and with a range consisting of 2, 3, 5, 6, 8, CX-5, CX-9, MX-5 and soon the CX-3 is difficult to consider other extensions. The primary objective is to ensure the profitability of products, and focus on the most profitable segments.
He ruled out any case for the time of a new RX stating that no such project in the plane of the manufacturer. Such a model would indeed be difficult to monetize, and in terms of image, Mazda already benefits greatly from the MX-5. For which he was able to share the costs with Fiat.
A choice that also signs the most likely stop work on the rotary engine. Mazda concentrating its forces on the SKYACTIV engines, and also works on HCCI engines he intends to 2018.
The failure to replace the RX-8 only reassure investors. Mazda is indeed at a crossroads. After separation with Ford, the manufacturer has succeeded in signing a return to the green of its finances. But we must now carry this success over the long term, by strengthening its key markets (Mazda is $400,000 cars in the US in 2016 and is expected to pass the $300,000 this year). Especially as the builder will at a time when another successfully invest in the field of electrification (pure electric, hybrid and / or plug-in hybrid).