DX7, SUV designed by Pininfarina for Southeast Motor in Shanghai Motor Show
Success for the DX7, the SUV that Pininfarina has designed for its new Chinese customer, SEM – South East Motor. The DX7 had already won, in his first appearance at the Guangzhou Motor Show in 2014, the prize “The most awaited SUV local brand” awarded by over 100 media and more than 50,000 visitors. “The spirit of SEM – said the CEO of Pininfarina, Silvio Pietro Angori during a press conference in Shanghai – is something that is perfectly matched to the DNA of Pininfarina: we share an unwavering commitment to innovation and quality and l ‘ goal of creating long-term relationships. With 85 years of history, Pininfarina is the key partner for SEM enabling them to create a new strong brand identity through projects of high aesthetic value, as the DX7. Working together with the team SEM we created a bold design language, which is central to communicate the uniqueness of a vehicle that stands out from the competition. “
“The DX7 – added Angori – expresses all the know-how Pininfarina and skills that are perfect for the Chinese market: design research and development aimed at defining a timeless beauty in the best tradition of Italian style. The Italian flair combined with the technological innovation of the DX7 SEM make an elegant, solid, which looks to the future. This car sets a new benchmark for the SUV segment and we are sure that it will be met with success from the market. “
Pininfarina was the first home of Italian design to provide design and engineering services to the Chinese car manufacturers since 1996. Since then, it has expanded its range of activities by developing partnerships with manufacturers like AviChina (Hafei), Chery, Changfeng, Brilliance , BAIC, JAC and other, for which they were designed vehicles commercially successful. The steady growth in the Chinese market has led Pininfarina to open offices in Beijing in the nineties, which was followed by the opening in 2010 of Pininfarina Automotive Engineering (Shanghai) Co. Ltd., which allows Pininfarina to develop part of its activities design for OEM Chinese neighbor and, in some cases, with them, in order to better meet the growing needs of the market.
Cooperation between Pininfarina and SEM began in 2012. Thus was born the DX7, whose design is in line with demand aesthetics and tastes of consumers in China. With the DX7 as a starting point, South East Motor will put in place a strategy of brand differentiation. In the future, South East Motor deepen collaboration with Pininfarina developing new quality products for Chinese consumers. At present, Pininfarina and South East Motor are already working on the next generation of new models.